Siemens 'go for it' sun city incentive

the challenge

This was the first global incentive scheme for the resellers of products; the scheme runs over a one-year period and culminates in an award event over a long weekend, for four nights and four days. The programme was to take place in an overseas destination and was to be purely rewarding with no formal business content. 110 delegates representing 20 countries were to attend; as such we needed to cater for multiple languages and nationalities within the same event. Whilst providing end to end logistical solutions we also had to promote corporate social responsibility contributing to a local charitable organization.

our thinking

Sun City was chosen for its accessibility for a global programme, its quality of hotels and activities, good weather and the vast array of activities available for groups. The destination also suited the brief for a CSR project, a raffle at the gala dinner was held to raise money for a local underprivileged school, building shelves in the classroom and developing the vegetable garden.

A wide and varied programme of activities and events were organised, including; a beach party with exclusive use of the Valley of the Waves Water Park, a ballooning safari over the Pilanesberg national Park in South Africa, elephant safaris, Zip slide, pamper/spa sessions, quad biking safari, helicopter flights, game driving and traditional African BBQ, African feast in private gardens in Sun City and a Gala Dinner with African entertainment.

We overcame a really demanding location, managing flights from qualifiers from all around the world and creating a suitable programme for a very diverse group of people.

our solution

The incentive scheme was very popular and oversubscribed, therefore it had many resellers working to specific targets to qualify for the incentive. 92% of all delegates said the trip was exceptional and registration for the scheme has increased by 50% due to word of mouth in the industry regarding last years trip.

‘….but I can't say that I experienced ‘one' highlight. For me the total event and everything that came with it was one big highlight.'
Delegate from Siemens Enterprise Communications