Specsavers summer ball

the challenge

Specsavers chose to organise its annual ball for staff and store directors in October 2007. The theme of A Night To Dream reflected our desire to celebrate our success and to spur aspiration as Specsavers achieved another year of record growth in business. More than 300 guests were to attend and stay in two hotels.

our thinking

The Grove in Hertfordshire was the chosen venue for a second year and it was the perfect place in which to host such a glittering evening. Guests would be pre-allocated rooms in The Grove and the nearby Hilton Hotel so all guests could be accommodated in top quality hotels. The A Night To Dream theme would be carried throughout the evening with appropriate entertainment and decoration.

our solution

Guests were allocated their own private check-in desks at each hotel to facilitate easy transition to their rooms and to give them more time to get ready for the ball.
During the Champagne reception, stunning satyrs created a dream-like atmosphere as they bounced their way around the room and entertained guests while they enjoyed sumptuous canapés.
Quotes from notable figures were projected on to the dining room walls, encouraging guests to be inspired to write down their own dreams and desires, which the satyrs then hung on specially created ‘dream trees' in the reception area.
In keeping with the A Night To Dream theme, an inspirational after dinner speaker followed [Miles Hilton Barber].
The night was a great success, so much so that more than 400 Specsavers staff and directors are returning to The Grove for their Spectacular Summer Ball in July 2008.